Five years ago when I was living in Melbourne, I probably would’ve been one of the first in line to buy the iPhone. When you’re a newcomer to a big city like Melbourne or Sydney, it can be incredibly hard to form personal connections to other people. Spending money on gadgets was a way of assuaging that sense of social isolation. Now that I’ve returned to Tasmania, I no longer feel that sense of social disconnection. So this article really interested me:
In avid consumer societies, connecting a gadget, brand or product with happiness - a true, lasting sense of wellbeing - has become the stock in trade of modern advertising. No doubt Apple will be trying to forge that link again in the coming media and advertising blitz. (Just look at its hipster ad campaign for the shrewdly marketed iPod: all those technicolour swingers jiving ecstatically away.) The underlying message (consume and be content) is perfectly clear.
Looking back on it, I don’t think buying consumer gadgets is a good replacement for the company of family and friends. Instead of buying a $300 mobile phone, I’d much rather spend $100 and take my friends and family out for a meal instead. We humans need social interaction in order to keep us sane.
The moral of this story? Buying consumer gadgets can bring you short-lived satisfaction. The real fun is in spending time with people that you like.